When looking around on the internet the mass of MLM and other marketers who talk “hype” about their business is overwhelming. Let’s look at this analytically:

Basically MLM and many other types of business – no matter if affiliate, direct selling or what so ever – are designed that people join together to work on a common goal. But – is their company their goal? Of course not – every single person who joins such a business ultimately does so because they want to improve their lives.

What happens when their marketing strategy  is “hype” around the opportunity? There will be lots of people who do the same. Potential prospects get confused. Even if they are talking with someone they might  not understand as newbies that p&psif they join they rather ought to join the person they are talking with – they might be hitting on an identical link and then sign up because they just feel like it and what the person they were talking with said  had made sense to them. And people who act like that are likely to “hop around” from one opportunity to the next too!

Then of course many companies forbid in their p&ps that people actually market on the internet or use their name without special permission, etc. – ups – what a problem – you may end up being dismissed once you actually earn money! Contract stipulations are contained to be used!!

You have an option: “brand yourself” – firsts you are starting to position yourself as an expert. By doing so you learn a lot yourself and you get better by the day at what you are doing. If you have deficits of knowledge in some areas – get educated – it gives you the background that you will be able to educate your prospective business partners.

Most people today know about the law of attraction – it works! So do all you can to become the person with whom others want to be. Become the magnet that attracts people! No hype, no nothing can do this for you. It’s got to be YOU!.

Once you have established a relationship with people it is inevitable that you will be asked what you are doing and people will actually ask you if you would be ok having them in your business!

Of course this is a process. Most people don’t see that this process can be handled best in a like minded mastermind group of supportive people. Some people actually see this and it is those who become leaders in due course.

Another reason why it is a necessity to brand yourself is that you have to be the central figure in your business – the mother hen so to speak. Why? Let’s assume the company you are with goes bust (of course we hope it won’t) – if you have a tight relationship with your people, if you are a  true leader, it will be no problem for you to brainstorm with your team where to go, which other company to choose so that your income will simply continue.

That’s kind of important, don’t you think? After all a good MLM business is designed to pay not only you, but also your kids and grand kids – therefore seeing the “big picture” is of vital importance!

To Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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Back in the 1980-ties when MLM first came to Austria I was immediately attracted. Of course nobody knew a thing about it and within no time the media were full of reports about „the new pyramid system“ that was intruding into the market.

Being a rational person I could easily make out that this business was no pyramid but a very clever mathematical commission concept designed to let the man in the street have a chance at creating an independent income.

I had joined a team who provided weekly meet-ups – mind you the internet had not yet surfaced for everyday use – so weekly meet-ups were good by way of training. It was there that I heard for the first time things like „you have to write down your why“ . It was a very unusual thought for me and I didn’t really know`what to think of it. However I observed people who did it and who actually wrote their „why“ down. Pretty soon they appeared on stage as people who had grown business wise and as a person and I was astonished to say the least.

I had no inclination to think about my why, as the reason for it seemed to be rather „phoney“ to me. I tried to learn how to deal with the products, how to give an excellent presentation and did a lot of work in that respect – I had turnover, but my business didn’t grow. I simply couldn’t understand it as I had done good work on all levels. There were these thoughts of feeling inferior for not having success and more. My sponsor kept on at me about my why and eventually I got so frustrated that I stopped going to meetings and did my turnover and no more. I knew something was missing in my approach but I still couldn’t connect it with my „why“.

Years later when I connected with another business and another group it suddenly hit me – my „why“, I realised, that was the missing link. I wrote down my why, did personal development work very much in line with what nowadays is covered by „the law of attraction“ and… I started on my success curve!

There is no need to get this aha moment the long way as I did – write down your why and if you need to be coached so that you actually manage to do so request help. There is no doubt that writing down your „why“ is a central point for success in network marketing – so even if it sounds as „phoney“ to you as it did to me in those days – jump through the hoop and do it!

To Your Success

Frieke Karlovits

Your Mentor With A Servants Heart

PS: You are welcome to be in touch for your personal „why“ coaching session!

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MLM software is expensive. That’s why most MLM companies rent their software. In most cases it cannot be adapted fully to fit their business model, and the distributor base suffers as a result.

Let me tell you a story about a network marketing company. They had a binary compensation plan, which is a plan where you build two legs – a left one and a right one. Unfortunately the software they rented did not permit changing from left to right and vice versa and they had to have programmers in to do it and of course that cost time as well as money. It took them about half a year to get it sorted out.

In the mean time there were people who had already built one strong leg. In a binary plan you then need to re-adjust in your back office and get the new sign-ups on your weak leg so that you get paid. You get paid on your weak leg! And in that case people thought that the new sign ups were going in your weak leg.

What happened with that company was that this change over just didn’t work and after a while distributors found out and approached the company to move the new people. The company hired lots of people to handle the changes yet couldn’t cope. They even started to charge the distributors per change-over although it was the company’s mess and in the end they stopped doing it altogether.

This is a perfect example of buying software which doesn’t fit the purpose at all.

On the other hand when you rent the software, you better read the fine print, as you don’t own the database! You have heard right:

You Do Not Own The Database!

Michael Dlouhy told us that he saw a downline genealogy for sale on the internet and he happen to know the owners of the company. So he called them and asked them what was going on – if the company wasn’t doing well. He heard that the company was doing great yet had had to rent the software and the software company owned the data base.

This software company made a nice lump sum of money by selling the data base to a bunch of companies. It had been in the Policies and Procedures, that the software company owned the genealogy!

 How would you like to build your business and then have your organization for sale on the internet?

It has to be one of the critical questions when you check out a company, if they own their software. Renting is a lot cheaper and most companies don’t have the 2 million dollars to buy it when they start.

It certainly is the best choice to opt for a company who had their software custom built! When the company had it built and owns it, the distributor base is safe. Instead, for starting a network marketing company quickly, the owners rent the software and are in business in no time. If it is your business – what do you do?

They know that network marketing is a tough business. They know that most companies don’t survive the first 2 years. So renting software minimizes the risk. But how about you? This is a dangerous secret!

What about another well kept secret: The software company will be a partner of the MLM company – it means that the MLM company builds an organization, a leg,  for the software company. It creates a retirement income for the software company on the backs of the distributors. Is it a problem for the owners of the MLM company to move all their orphan distributors underneath the software company so they receive a nice check? What a secret!

It is one more reason why you need to base your future on a company with an owned custom made software!

Do you start realising why education in this industry is critically important – especially when you are capable of building a downline well. Background knowledge saves you from having to cry over spilled milk  at a later stage!

To Your Success!

Frieke Karlovits

A mentor With A Servant’s Heart

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