It is an open secret by now: Network Marketing today is a relationship business and not a sales business!

I hear the outcry of sales people and the red  personalities who still believe that network marketing is a sales business.

They claim: that after all products need to be moved and as a result they focus on moving the product.

Yes, true, products need to be moved, but in a very different way.

First:

Even in the normal market lots of products are being moved by recommendation. Everybody will tell friends and family if they have had a good deal on something – no matte if it was a film, a pair of shoes or a lovely meal or whatever.

‘This makes a lot of product turn over in the normal market a “relationship business” – people sharing what they like.

Second:

In this fast and impersonal world people are increasingly craving for relationships. It is an uneasy feeling to have to do things alone all the time. It makes you feel good to have someone to reflect, to have confirm what you are wondering, etc.

Therefore as a customer it is nice to have someone to talk to about a product you might want to buy. Some one where you have the feeling that they know what they are talking about and who perhaps makes you feel special because you chose what you did.

Third:

When you are lo9oking fro a business you all the more want to fee l safe and wanted, to have somebody beside you who will take your hand and support and help you in the alien territory of entrepreneurship,somebody who wants YOU because of who YOU are!

So no matter what – product or business – relationships count.

And in network marketing today relationships count all the more.

It is a business of:

• people joining people, 
• training and supporting people,
• giving them incentive for personal development and growth.

To  Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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It is an open secret that in network marketing today the failure rate is above 90%. How can that be?

Most people who join a network marketing business join a network marketing opportunity as they are excited either about a product or about the chance of “owning their lives”. They sign up as they trust the person who presented the opportunity to them.

They start their work full of enthusiasm and follow the instructions they get from their sponsor, if they get any at all. Mostly it will be things like”make a list of friends and family and buy leads.

Let’s go for buying leads first – that is a treacherous way of doing anything as to be on the legal side you need to have leads who opted into YOUR offer. I someone reports you as spammer you need to be able to provide the opt in details and the opt-in IP.

Making a list of friends and family may work for some if they happen to have people around them who have a similar mindset and similar needs. It doesn’t work at all of they have their own different jobs or businesses which are totally unrelated to marketing.

Just imagine you want to have your house painted – would you  advertise for doctors to do so? Well, you may laugh but that’s just what it is if your friends and family are not at all interested in anything like network marketing it is hopeless to perhaps try and talk them into it. Just as un likely  as having a doctor paint your house.

Another big topic  will be the company you join itself.

1. Which kind of a commission plan do they have?
2. How many and which hoops to you have to jump through to qualify
3. What are the policies and procedure like – are they only for the company and without consideration for you?
4. Are their products fairly priced?

These are just 4 critical points you need to look at. Most people may require education to  be able to read a commission plan or the legal text of the contract so don’t feel bad if you are having a hard time going through this material. That is why mentoring for free is available online – an organisation of volunteers who set out to help.

You may find lots of training online on how to build a business  and there are many people who have quite good knowledge on how to work, like:

How to build relationships.well, give support to your team, help them on all levels, etc.

However, if you are an average person the best training in the world will not make you a real winner if the cards are stacked against you

and you have missed out on investigating if the company you have joined is the right background for achieving your dreams!

To Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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When you are building a business in network marketing today, your main focus needs to be your personal development.

You need to become the person people would want to be in business with.

This does not mean that you cannot be yourself? Certainly not– in fact you have to be yourself! But we all have strengths and weaknesses and we need to develop our strengths even further and we can learn to handle our weaknesses in the best possible way.

Dare to look at yourself and become the best you possibly can be.

To Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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In  conventional business headlines are an entire branch of business – so it need not be a surprise that headlines make a difference also in network marketing today.

Headlines are part of communication and communication can be good and rejection free or it may scratch the people you  talk to.

Tom ‘Big Al’ Schreiter , this remarkable coach,  has an incredible wealth of information and it makes sense to go back to his site again and again for extensive and valuable learning.

What do you think of headlines like:

Pay attention, attention pays

People are at the center of our system that is build on integrity, honesty and loyalty

Read it or Delete it – it’s your Loss or your Gain!

Replace Full Time Income with PART Time effort and earn QUALITY Family Time!

This is just a tiny  example of how powerful headlines can be. Headline doesn’t necessarily mean “written format”. Also when you speak with people it is so much easier to connect when you have communication skills. It has an immediate impact on your level of success in building a network marketing business!

Network marketing is a people’s business. Excellent Communication makes all the difference.

To Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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Branding has become THE topic when speaking of marketing online. Mind  you this applies to all types of business, however how branding should be done best will vary from business to business.

In network marketing today branding is a MUST. Look around – most people try to do it one way or other – all sorts of methods are applied.

You will see people who use the brand of the product they are having, others use the company logo and more and more understand that branding yourself is the way to go.

Let us investigate why:

you use the product for branding – what happens if the product is changed, changes label or gets competition?

you use the company logo (if permitted at all) – what happens if the company goes belly up or you decide to go elsewhere for which ever reason?

Your network marketing company may decide to “dispense” with you as you earn too much money…….

Any effort spent on this kind of branding will be lost if things change!

Brand YOURSELF – you are the head of your business and  which ever company you co-operate with is your supplier – those who provide the product and who pay you for volume you create. It is that simple.

Not only in network marketing this is the way to go when you run your own company. You may have a sales agency – same thing applies – also there you “sell yourself” you gain a reputation for the service you provide, for the quality you choose to represent.

In each case it is YOU who creates the relationships with others – business partners or customers and people are reluctant to change, especially when they like you and they are satisfied with what you provide for them

Therefore: Brand Yourself!

To Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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Would you believe it – network marketing is 60+ years old! Isn’t it surprising that so many people still consider it as “this new thing which seems to be a pyramid”?

It just shows how long it takes till something sinks into the mind of a society. many people stick to their habits and thought patterns without discrimination if they still serve them or not. For all of those who have been in the industry longer this picture collection will match with memories – good ones or other.

Let me go through a fast motion  re-view of the business model of network marketing until we arrive at network marketing today.

Basic idea:

• connect a producer and the customers  with less/no steps in between.
• let the money go to active consumers rather than to advertising, trade partners, etc
• people have been giving referrals all their lives – use this capacity to create and income, to build a network marketing business
• company benefit – more money for research, as a result better products, press pressure
• customer benefit – people they know can answer their questions and provide service to them

All these points are valid and valuable. So why has this fantastic concept of network marketing still not conquered the market as the dominant way of moving products?

Stay tuned – we will talk about it!

To Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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The Slight Edge, by Jeff Olson is a secret tip for personal growth.

Personal growth is valuable in your personal life as much as it is in business – especially in a “people’s business” like network marketing, where the challenge is to lead others to success – and preferably leading by example.

This approach leaves you no choice! You have to grow!

In this book, The Slight Edge, Jeff Olson shows in a very humorous way, that little actions on a daily basis will make a critical difference over time.

For example – drink 8 glasses of water every day. Is this easy to do? Is it easy not to do? Will it make a difference after 1 day? Will it harm you if you don’t do it 1 day?

Many other basic actions are described and in each case the same questions will draw  the same replies. But in each case it is obvious that doing the same little thing over time it will make a huge difference in your life!

I warmly recommend you read this book and take it to heart

To Your Success

Frieke Karlovits

A Mentor With A Servant’s Heart

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 You have been doing network marketing all you life!

Even as a small child you knew what you wanted – you saw a toy or a sweet and you found a way to “market” it  to your parents and your buddies – either for getting it yourself or for letting others have it too because it had so much appeal to you.

Later you perhaps saw a film and you were thrilled and in no time your testimony sent others to see that film too. Or perhaps you were sent to a school and you liked it so much there that you wanted others to know about it.

Testimonies of course can work both ways – you may find something so disgusting that you express it too and this NONO testimony for sure will stop many from doing/having the same thing too.

Let’s stick to the positive. Now as an adult you perhaps have gone to a restaurant and had the most lovely evening imaginable – the food was good, the service excellent, they even had live music playing – you for sure will talk about this experience and the restaurant will be getting plenty of business as a result of your excellent testimony.

This story could go on and on. Every day you give a testimony for something you like and somebody is enjoying additional business as a result.

Let me ask you – did you ever get paid for this effort? Did you only ever get a thank you or a hand shake? NO?

Most people consider this a normal state of affairs, however some people understand the power of giving testimonies and start their own network marketing business. Network marketing is simply building a business on the power of testimonies.

Find yourself a company with excellent policies and procedures, an outstanding commission plan, a management team with integrity and experience in network marketing and a powerful system that duplicates. Perhaps you wonder why I don’t include excellent product in the list – well most network marketing companies have good products or they wouldn’t be in business.

To Your Success

Frieke Karlovits

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Life and all that is part of it is prone to accumulating clutter. We are so used to our house, environment, office, wardrobe, shelves, business, network marketing business, that we become blind to its subtle change, the blur that comes in and eventually becomes so dense.

We may stop seeing the outlines, the necessities and may wade in the fog wondering why we are not having the success we dream of.

Of course we are aware we need targeted leads, build relationships with our prospects, make sure they get training and are plugged into a network marketing system that duplicates.

The blur, however, will haze our mind and the whole concept may be or become overwhelming that we cannot focus on what needs to be done next.

In the corporate world much the same happens in companies and as a rule when things  are going down management calls in outside experts who are not “involved” who will see clear, who will give support in analysing which things have gone wrong…

Well you can do the same – accept an offer for free coaching, take a hand offered and follow the guidance.

• start with the basics and check your policies and procedures, your commission plan and consequently become aware of the strengths and weaknesses of your business. It happens that the entire situation is “not your fault”.
• check if the way you do your work is a system that duplicates. You need a system which will adapt for every personality type if you actually want to succeed.
• and check if the system you are working is up to date, because if you follow instructions which may have worked some 15 or more years ago – they are very likely outdated today

To make sure that your “love of the products, business, work environment” doesn’t blur your perception you need this outside input.

Warning:

The truth may not be pleasant – but better to know it now than later if you want to base your life and future on what you are doing.

You deserve the best – nothing but the very best!

To Your Success

Frieke Karlovits

Your Mentor With A Servant’s Heart

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