Duplication – the magic word in network marketing today.
What is duplication – it is copying what others do successfully.
Duplication has to be simple, however, the steps that are repeated have to be valid and they have to work.
Not everybody who starts building a network marketing business is capable of speaking with other people as a matter of routine. For many this part of the business is pure stress. Mind you eventually everyone learns it, but this is part of the personal development that happens when you do this business on a constant basis.
Let’s look at duplication – what are the questions a prospect may ask:
- Can I do this?
- Can I make money doing this?
- Can you help me?
To have a positive reply to the first point the system that is used has to be simple. Your prospect needs to realise that he will be able to do it very well.
I use the book “Success in 10 Steps” by Michael Dlouhy – I let people read it. Most people can imagine themselves doing this – giving somebody a book to read.
Reading the book and going through the following steps of the training people learn what to look for in a company so that they will be making money.
Once prospects have gone through the basics of this system they have no doubt that they are getting valid help.
If you can offer People such a simple system, network marketing suddenly becomes attractive. Struggles they had before appear in the right light. People realise that their lack of success was not their fault, but that they simply lacked training and a system to follow. Once they have both success in network marketing is attainable.
The old rule
Keep It Simple
has not lost it’s validity or its attractiveness.
To Your Systematic Success
A Mentor With A Servant’s Heart